Real stories. Real change.
I’ve worked with 250+ founders, entrepreneurs, and leaders as a coach, advisor, and sparring partner. Here are some of their stories — what they brought with them, what we worked on, and what changed.
Case Studies
Eight people, eight different starting points.
What they brought with them, what we worked on, and what changed — in their own words.
Julius
Co-Founder & CEO, VREY — Berlin
From Business Msc. Student to Funded Impact Startup in 9 Months
Julius met Georg through his own course, “Scaling Strategies for High-Growth Startups,” at ESADE — from there, the work covered strategy, execution, and accountability for his startup, while Julius also learned to draw his entrepreneurial drive from his own value system rather than external pressure alone.
“Alongside of having this deep personal coaching, you can also have great business insights from Georg.
One thing that we did was basically laying out a pragmatic roadmap of me pursuing my own venture.
What really appealed to me was to combine life coaching and developing my personal capabilities further with a very pragmatic business approach that will help me with my initial stages of my company.”
Victoria
Consultant, Fashion — New York
From Doubts & Perfectionism to Success & Authenticity
Victoria came to Georg ready to start her own fashion business, to overcome personal barriers and reach the next level of success, professionally and personally.
“In the past, I was not in touch with my true emotions or was seeking external validation at work, to be able to enjoy the success that I had.
By working with Georg, I have become much more in tune with my needs.
By standing still and being true to my own values, it’s become much more clear and easier for me to communicate and appreciate others for who they are.
And in that also appreciating myself for who I am”
Moni
Startup Investment Associate — Barcelona
More Ease With Herself and the People Who Matter Most to Her
Moni worked with Georg on one of the most defining patterns of her life: the feeling of needing to control or hide her own intensity, instead of accepting it.
“I treat myself better. I don’t push myself as much anymore, and I take responsibility for my own reactions.
I’ve wrestled with something my whole life: I have a lot of fire in me — people say I can make them shine, but in a bad moment I can destroy just as much. I don’t see that as a weakness anymore. I can’t fully control it, but I can channel it in the direction I want.
I understood that one can be a professional and still own their own life in another way — in a way that resonates more with me.
Now I’ve stopped — that’s the main change from last year to this year. I’m more being instead of doing.”
Giorgio
ICF-Certified Life Coach — London
From Certified Coach Without a Business to a Thriving Coaching Business of His Own
Giorgio was already ICF-certified but had no business yet when he worked with Georg to build a lead-generation system from zero and develop himself further as a coach.
“I was very aware that I didn’t want to let Georg down — when I went away and worked on my own, I had a really healthy drive to get things done, because of the relationship that was built during our sessions.
After our time together, it left me able to get on with myself — understanding that I just need to knuckle down and get to it. I’ve successfully launched my coaching business, I have paid clients now, and I’m freely growing in a way that was difficult before.
He brings a huge amount of experience setting up businesses, and on top of that, the emotional connection he builds — a wonderful combination. In a few words: funny, strong, emotionally vulnerable, and very practical.”
Amrita
Founder, Career Platform for Mothers — Bielefeld
From First Founding Idea to a Business That Actually Holds
Amrita turned a passion project into a viable business for other mothers with Georg — while becoming a brand-new mother herself.
“It was definitely much more instructive than I expected — much more versatile. There was a whole analysis of the personality I didn’t expect: a personality test, an assessment of values — much more complex than I thought.
That realisation — that things are not random, that I have character traits and experiences that all lead to something and add up to a bigger whole — was very, very important for me. It made me even more determined to stay with it: not to look only at the next few days and the challenges, but to stay with it in the long term.
It was very holistic — it covered everything I needed to develop my vision. I’d recommend it to people looking for a concept that really holds — not just quick, pragmatic advice.”
Sven
Co-Founder & CEO, Sastrify — Cologne
Scaling Sastrify Revenue 300%, From 3 to 35 G2M FTE in 8 Months
When Sastrify needed to move from improvised founder-led sales to a real structure, Georg worked with Sven to build the new go to market organization.
“What was really important for me was having someone who genuinely cares about bringing the company forward — not just dumping some random structure on it, but really thinking about what helps the company most.
Especially in times when you have to figure things out, you’re not sure about something, you can be really transparent.”
M.
Professional Athlete
From Professional Rupture to New Clarity and Confidence
After a career-ending injury, M. worked with Georg to find clarity, values, and a new sense of self for his next chapter.
“The number one thing was the trust that was there from the start — I was able to just express myself and be myself, especially when we went through hard, very personal sessions.
By understanding myself a lot better — setting my own values, rewriting limiting beliefs about myself and my situation — I became a lot more settled, and I stopped putting myself under so much pressure and comparing myself to others as much as I used to.
I’m not trying to force anything anymore. I learned to let things come to me when the time is right, rather than chasing them — and that’s allowed me to set myself up for success in the future. I’ve definitely gained a lot of confidence and perspective, which I think is very important for anyone.”
Alexa
COO, Polyteia — Berlin
From Founder Sales to Systemic Go-to-Market — the Basis for a €5.3M Seed Round
When Polyteia needed to move from improvised founder-led sales to a real structure for their unusual B2G business, Georg worked with Alexa to build the sales process that still holds today.
“Just do it: You will not regret it. If he cant help you he will tell you. You will not only find a consultant but a partner within your project and that’s really great.
We chose Georg because we really liked the way he approached our problem statement and the methodologies he suggested to solve our issues.
He quickly figured out how we worked and what should be done differently when building up the sales team."
In Their Words
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A few more voices from people I’ve worked with, in their own words.
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The experience from working closely with these companies and institutions is something I bring directly into our work together.
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“The number one thing was the trust that was there from the start — I was able to just express myself and be myself, especially when we went through hard, very personal sessions.”
— M., Professional Athlete