250+ Entrepreneurs
coached and mentored

Systemic Counselor &
NLP Coach for 6 years+

Create a Business and Life You Love

Business Coach & Life Coach — because for founders, the two are never really separate.

I’ve been where you are, and I’ve built companies, advised 250+ founders, and found my way back from complete burnout.

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“You will not regret it.”

— Aylin, SaaS Founder

“I can only encourage you to pursue coaching with Georg.”

— Julius, Tech Founder

“That one session changed everything for me.”

— Luka, Selfemployed

“I became so much more in tune with what I actually need.”

— Victoria, Business Owner

“I’m controlling the narrative myself now.”

— M., Professional Athlete

“You will not regret it.”

— Aylin, SaaS Founder

“I can only encourage you to pursue coaching with Georg.”

— Julius, Tech Founder

“That one session changed everything for me.”

— Luka, Selfemployed

“I became so much more in tune with what I actually need.”

— Victoria, Business Owner

“I’m controlling the narrative myself now.”

— M., Professional Athlete

As seen on

Mentor
Go-to-market Coach
FC Barcelona case study published on HBR
FC Barcelona case study published at Berkeley
Business school lecturer for Exec. MBA and MSc.
Founder mentor
ESADE accelerator mentor

Who is this for

Where you might be now

Not every situation looks the same — but most fall into one of these three.

You’re at a real turning point
— in life or business

Something has shifted — a business milestone, a personal loss, a health scare, a decision that changed everything. The old way of operating doesn’t fit anymore. You need space to figure out what’s next, with someone who can hold both the strategic and the personal at once.

You are carrying too much
— too alone

You’re the one everyone leans on — your team, your investors, maybe your family. There’s no one you can be fully honest with about how hard this actually is. You need a space where you don’t have to manage anyone’s expectations but your own.

You’re stuck in that same pattern
— again

Everything is urgent, everyone needs something, there’s no real off switch — and you know you’ve been here before. You’re still delivering — but the cost is adding up quietly, and you know it. This is about finding a pace you can actually sustain.

You're at a real turning point — in life or business

You are carrying too much — too alone

You're stuck in that same pattern — again

“

Some of my clients are climbing out of something. Others are building toward something.
Most are just tired of performing a version of themselves that stopped fitting a while ago
— and ready to build the next one on purpose.

— Georg

Protect your energy like your life depends on it

Because eventually, it does.

Succeed without losing yourself

Ambition shouldn't cost you yourself.

Decide faster, with real conviction

Less noise, more clarity, when it counts.

Break the pattern, not just the symptom

Solve it. Don't just survive it.

What other clients say

Why Georg

Real human depth & business expertise.

Human depth meets business expertise.

What I bring to our sessions — with love and enthusiasm

“

I’ve swept workshop floors, built companies, lectured executives and climbed out of months of chronic fatigue.
All of it with passion for the creative process. That’s why I coach the way I do.

- Georg

I’ve sat where you sit

Founder, business angel, sales leader, ESADE lecturer — I’ve built the exact kind of company I now help you run. 40+ startups and 250+ founders later, I know the difference between advice that sounds right and advice that works.

I know rock bottom because I lived there

This one, I didn’t choose. Months of burn out and chronic fatigue, a body that had stopped cooperating, a low point with no apparent way out. I tried everything. I know what it’s like to come back from the most hopeless ground.

I didn’t just study this. I lived my way into it.

Six years as a Master NLP Practitioner and Systemic Counselor — not for the certificate, but because I needed real tools for my own life first. Relationships, business, where I lived, who I trusted: I went through my own version of all of it. That’s the part I bring into the room, not just the training.

“

“You see right through people.
I can’t bullshit you — you often know faster than I do what I’m actually trying to say, or what I’m actually afraid of.
But it never feels harsh, more like you’re showing me a shortcut to myself.”

- Lukas, Selfemployed

Learn more about Georg

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