Here’s my story, the way I’d actually tell it to you in person.
What I’ve built, what I’ve taught, what nearly broke me, and what I do with all of it now.
My Story
In my own words.
The chapters that shape how I coach today.
The ambitious performer
I get ambition, I am full of it — I’ve lived it…
I’ve been on founding teams (The SaaS Institute, Bloobirds), backed young companies as a business angel, and spent years as the person startups call when they need real revenue and sales strategy — 40+ of them, plus interim VP Sales roles at Sastrify, Alasco, and Nimmsta.
Along the way I ended up coaching and mentoring 250+ founders and leaders, and even teaching a bit at ESADE. So when we talk business, I’m not guessing.
Hitting rock bottom
Yes — but there was also a darker side to all of it. For over two years, I basically disappeared from my own life…
What carries me now
What actually carries me is simple: staying in my power zone…
”
“He brings a huge amount of experience setting up businesses, and on top of that, the emotional connection he builds — a wonderful combination. In a few words: funny, strong, emotionally vulnerable, and very practical.”
— Giorgio
My Path
Everything that led here.
Not a straight line — overlapping chapters that built on each other.
01
Foundation
02
Building
03
Advising and teaching
04
The crash
05
Going deeper
06
Now
Credentials
Trained, tested, credentialed.
Formal training behind the intuition — real education, not just a badge on a slide.
Graduated best in class
ESADE Business School, Master in Innovation & Entrepreneurship
NLP Master Coach
Global NLP, Mindset & Life Strategy Coach, since 2021
Systemic Counselor
Systemic Society,
Ongoing Training at ISTOB München 2024 - 2027
Yoga Teacher Training
With Simon Park
2020
40+
startups and businesses advised
250+
founders, entrepreneurs and solopreneurs supported
10
ventures as co-founder / investor / shareholder
2
years sidelined by burnout and chronic fatigue
1,000+
learnings from my own life
”
“We were working through some pretty dark stuff — trauma, real stuff — but I felt safe the whole time.”
— Luca, Selfemployed