Here’s my story, the way I’d actually tell it to you in person.
What I’ve built, what I’ve taught, what nearly broke me, and what I do with all of it now.
My Story
In my own words.
The chapters that shape how I coach today.
Ambition, from the inside
As an entrepreneur, advisor, and investor, I know ambition and entrepreneurial success firsthand: founding team member at The SaaS Institute and Bloobirds, business angel in several young ventures, revenue and strategy consultant for 40+ startups, and interim VP Sales at companies like Sastrify, Alasco, and Nimmsta. I’ve worked with 250+ founders and leaders as a coach and mentor — including as a lecturer at ESADE.
The other side, and what it taught me
I also know the other side. For over two years, I was completely out of my own life — work, friendships, even grocery shopping some days were too much. Everything I’d believed success to be — recognition, speed, performance, always more — had led to a complete standstill. It was a brutal, seemingly hopeless path back. But it’s exactly where I learned what success, health, and a good life actually mean: not how many startups I advise or how full my calendar is, but whether I still have the energy in the evening for the people who matter to me. Health is no longer something I take for granted. It’s what I fought hardest for.
What carries me now
What brought me back wasn’t an app or a self-care ritual — it was professional support and a brutally honest confrontation with myself. The realization that mattered most: I feel real joy and energy when I’m in a creative process myself — building or creating something that genuinely helps other people. That’s what carries me, and it’s what my clients benefit from today.
”
“He brings a huge amount of experience setting up businesses, and on top of that, the emotional connection he builds — a wonderful combination. In a few words: funny, strong, emotionally vulnerable, and very practical.”
— Giorgio
My Path
Everything that led here.
Not a straight line — overlapping chapters that built on each other.
Foundation
Carpentry Apprenticeship
Winner, Upper Bavarian State Prize, Garmisch-Partenkirchen (GER)
Product Design Engineering
First Class Honours Bachelors Degree — Loughborough (UK) & Delft (NL)
Innovation Design
Bühler and Logitech, Lausanne (CH)
Master’s in Innovation & Entrepreneurship
ESADE Business School — Graduated best student of the year, Barcelona (ES)
Building
Founding Team Member
The SaaS Institute and Bloobirds
Business Angel & Investor
Vrey, Valuedesk, Harmonix, Leato, Kleta
Advising and teaching
Revenue & Strategy Consultant
40+ startups in Tech
Interim Head of Sales
Sastrify, Alasco, Nimmsta
Coach & Mentor
250+ founders and leaders
University Lecturer
ESADE Business School (MSc & Executive MBA)
Startup Accelerators Mentor
EWorks Accelerator, Founders Foundation, BMW RESPOND, Berlin Innovation Agency, and more
The crash
The Fall
Burnout and chronic fatigue — my body finally stopped cooperating with the pace I’d been keeping
What It Cost
Months where work, friendships, even everyday life became too much to carry
Finding My Way Back
Professional support and a brutally honest look at myself — the slow work of rebuilding from the ground up
Going deeper
Yoga Teacher Training
2020, 200 YTT — With Simon Park
Certified Master NLP Coach
2021, Global NLP
Systemic Counselor Training
2024–2027, ISTOB Institute Munich
Now
Coaching, Mentoring, Counceling
Founders and leaders through the same territory
Credentials
Trained, tested, credentialed.
Formal training behind the intuition — real education, not just a badge on a slide.
ESADE Business School
Graduated best in class, Master in Entrepreneurship
Unitech International
Leadership Fellowship, Dublin / Stockholm / Lausanne
Loughborough University
First Class Honours, Bachelor Mech. Engineering
TU Delft
Product Design, Netherlands
Global NLP
Master NLP Coach, Life Strategy Coach, since 2021
Systemische Gesellschaft
Systemic Counselor, ongoing
ISTOB München
Systemic Coach,
2024 - ongoing
Yoga Teacher Training
With Simon Park
2020
By the Numbers
What it adds up to.
A quick look at the scale of it, in numbers.
40+
startups advised
250+
founders supported
10
ventures as co-founder / investor
2
years sidelined by burnout and chronic fatigue
1,000+
learnings from my own life
”
“We were working through some pretty dark stuff — trauma, real stuff — but I felt safe the whole time.”
— Luca